Many organisations choose culture change as the meansof achieving excellent workplace safety. Throughtheir safety campaigns, they seek to change theworker culture and re-form the values, beliefs andbehaviours of the organisation.This book lifts the veil on the working lives of shopfloor employees and the effectiveness of safetyculture change campaigns in a large industrialorganisation. By working with these people, theauthor is able to show what actually happens tomanagement safety messages and culture change efforts.This rich and detailed story of the working lives ofindustrial employees shows why and how thesecampaigns are resisted and fail. Through a series ofstriking and revealing events, the reality of safetyculture emerges, and it is not what management wouldrecognise. Yet the good news is that it contains theseeds of the injury-free workplace so desired bymanagement.The book has important lessons for company owners,senior management and safety professionals about howto communicate with their workers to achieve worldbest safety outcomes.