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In this book, Mercier-Laurent and Edvinsson consider a cutting-edge thought methodology for solving global challenges - by looking at societal innovation through the lens of an analogy to cooking. How might we apply the power of cooking to connect imagination, knowledge, know-how and pleasure to real-world problems?

Produktbeschreibung
In this book, Mercier-Laurent and Edvinsson consider a cutting-edge thought methodology for solving global challenges - by looking at societal innovation through the lens of an analogy to cooking. How might we apply the power of cooking to connect imagination, knowledge, know-how and pleasure to real-world problems?
Autorenporträt
Eunika Mercier-Laurent is Associate Researcher at the University of Reims Champagne Ardennes and Professor at EPITA International Masters and SKEMA Business School, France. Leif Edvinsson is Professor Emeritus at Lund University, Sweden. He is a key pioneering contributor to the theory and practice of Intellectual Capital (IC). Co-Founder of New Club of Paris, he has been awarded among others Brain of the Year, UK, for pioneering IC-Work.