High Quality Content by WIKIPEDIA articles! The World Heavyweight Championship is a professional wrestling world heavyweight championship in World Wrestling Entertainment (WWE). It is the world title of the SmackDown brand and one of three in WWE, complementing the WWE Championship and ECW Championship. It was established under the Raw brand in 2002, after Raw and SmackDown became distinct brands under WWE, and has moved between both brands on different occasions, mainly as a result of the WWE Draft. It is one of a number of world titles represented by the historic Big Gold Belt. World Heavyweight Championship reigns are determined by professional wrestling matches, in which competitors are involved in scripted rivalries. These narratives create feuds between the various competitors, which cast them as villains and heroes.