Alastair M Morrison, Cristina Maxim

World Tourism Cities

A Systematic Approach to Urban Tourism

• Gebundenes Buch

Produktbeschreibung

World Tourism Cities: A Systematic Approach to Urban Tourism is a unique and contemporary textbook that addresses the particular situation of urban tourism destinations in the 2020s by reviewing key issues, trends, challenges and future opportunities for urban tourism destinations worldwide, as well as city destination management.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 342
• Erscheinungstermin: 8. November 2021
• Englisch
• Abmessung: 244mm x 170mm x 21mm
• Gewicht: 771g
• ISBN-13: 9780367629137
• ISBN-10: 0367629135
• Artikelnr.: 62270457

Autorenporträt

Alastair M. Morrison, PhD, is Research Professor in Marketing, Events and Tourism at the Greenwich Business School, University of Greenwich. Formerly, he was Distinguished Professor at Purdue University, USA, specialising in the area of tourism and hospitality marketing. He has published approximately 300 academic articles and conference proceedings and is the author of six books on tourism marketing and development. Prof. Morrison is the co-editor-in-chief of the International Journal of Tourism Cities and co-editor of the Routledge Handbook of Tourism Cities. Cristina Maxim, PhD, is Senior Lecturer in Tourism at the University of West London. Her research interests are focused on destination management, cities, sustainability, tourism planning and management, regional development and local government. She has published a number of academic papers on urban tourism, including a recent article in Current Issues in Tourism on the challenges faced by world tourism cities, and has contributed a chapter to the Routledge Handbook of Tourism Cities titled "Challenges of world tourism cities: London, Singapore and Dubai".

Inhaltsangabe

Part I: Background. 1. What is a world tourism city? 2. Globalisation and
world tourism cities. 3. The growth of the urban tourism phenomenon. Part
II: Management, Planning, Development and Marketing of World Tourism Cities
. 4. City destination management. 5. Planning and development of world
tourism cities. 6. Marketing and branding of world tourism cities. Part
III: Trends, Issues and Challenges for World Tourism Cities. 7. Quality of
life and resident well-being in world tourism cities. 8. Sustainability in
world tourism cities. 9. Smart cities and smart tourism in cities. 10.
World tourism cities in crisis times. 11. The rise of the Asian world
tourism cities. Part IV: The Future for World Tourism Cities. 12. Future
opportunities for world tourism cities