World War Brands - Silverstein, Barry
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How World War II was "branded," how brand advertisers leveraged the war, and how the post-war economy helped birth the modern brand. Included are scores of stories about some of the best-known brands of the '40s and '50s.

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Produktbeschreibung
How World War II was "branded," how brand advertisers leveraged the war, and how the post-war economy helped birth the modern brand. Included are scores of stories about some of the best-known brands of the '40s and '50s.
Autorenporträt
Barry Silverstein is a brand historian, freelance writer and retired direct marketing/brand marketing professional. He is the author of numerous non-fiction marketing and small business books, including BOOMER BRANDS, BOOMER BRAND WINNERS & LOSERS and The Breakaway Brand. Visit his website: https: //www.barrysilverstein.com