Barry Silverstein

World War Brands

World War II and the Rise of the Modern American Brand

• Broschiertes Buch

Produktbeschreibung

How World War II was "branded," how brand advertisers leveraged the war, and how the post-war economy helped birth the modern brand. Included are scores of stories about some of the best-known brands of the '40s and '50s.

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Produktdetails

• Verlag: Author Solutions Inc
• Seitenzahl: 320
• Erscheinungstermin: 2. September 2021
• Englisch
• Abmessung: 229mm x 152mm x 17mm
• Gewicht: 431g
• ISBN-13: 9780996576086
• ISBN-10: 0996576088
• Artikelnr.: 62506694

Autorenporträt

Barry Silverstein is a brand historian, freelance writer and retired direct marketing/brand marketing professional. He is the author of numerous non-fiction marketing and small business books, including BOOMER BRANDS, BOOMER BRAND WINNERS & LOSERS and The Breakaway Brand. Visit his website: https: //www.barrysilverstein.com