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The Covid-19 Pandemic is spreading at an extraordinary speed. You have put a Crisisteam in place and are doing all you can to keep your people safe, stay on top of yourBusiness and deal with the uncertainty amid constantly changing conditions. However, thatis not likely to be good enough.Close on the heels of the coronavirus outbreak, the next wave of disruption-the biggesteconomic shock since World War-2 is headed our way. And it is not just an economic shock: itis a shock to customer behaviors and business models too. The challenges associated with itwill be orders of magnitude bigger than what we are used to dealing with. To handle them, youneed to adopt an operating model that accommodates the extreme level of uncertainty facing your business.Most companies will be very vulnerable to the economic fallout of extended public andemployee-isolation measures. As the number of issues your business is facing will likely rapidlyescalate, there are two practical steps you can take to help stay ahead.
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