Worlds of Wonder - Erik, Bär;Boshouwers, Stan
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The Art of Wonder not only gives a thorough analysisof the psychological foundations of ExperienceDesign (XD) and its rise into cultural and commercialrealms - it also provides practical tips to build engagingworlds for your audiences. Loaded with thelight-hearted history of the authors' own XD-firm,one gets more than a feeling for this way of work.From museums to theme parks and from A-brandsto governments, XD is paramount in today's creativeindustry. Imagination is becoming the ultimatecanvas for connecting people to brands, stories,and places. It will be of interest to all students…mehr

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Produktbeschreibung
The Art of Wonder not only gives a thorough analysisof the psychological foundations of ExperienceDesign (XD) and its rise into cultural and commercialrealms - it also provides practical tips to build engagingworlds for your audiences. Loaded with thelight-hearted history of the authors' own XD-firm,one gets more than a feeling for this way of work.From museums to theme parks and from A-brandsto governments, XD is paramount in today's creativeindustry. Imagination is becoming the ultimatecanvas for connecting people to brands, stories,and places. It will be of interest to all students andprofessionals active in experience design, includingtheir bosses and clients. Since the book containsa first-person account of discovering what XD is,it will function as a companion for designers andsenior managers alike, since a growing segment oftoday's bigger organisations launches experientialmarketing initiatives, posing new questions to theirMarketing & Communication departments
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Autorenporträt
Erik Bär and Stan Boshouwers studied Cognitive Artificial Intelligence at Utrecht University in The Netherlands. In 1991, they founded Tinker Imagineers, now one of the leading experience design agencies in Europe.