Cheryl Ball, Jennifer Sheppard, Kristin Arola

Writer/Designer

• Broschiertes Buch

Produktbeschreibung

Writer/Designer is a brief, accessible text that helps you compose multimodally across a range of modes, genres, and media. You learn by doing as you write for authentic audiences and purposes.

Produktdetails

• Verlag: Bedford Books
• 3rd edition
• Seitenzahl: 240
• Erscheinungstermin: 20. September 2021
• Englisch
• Abmessung: 230mm x 164mm x 10mm
• Gewicht: 358g
• ISBN-13: 9781319245054
• ISBN-10: 1319245056
• Artikelnr.: 63507857

Autorenporträt

Cheryl Ball; Jennifer Sheppard; Kristin Arola

Inhaltsangabe

Preface for Instructors Introduction for Students PART ONE The Multimodal Process 1  What Are Multimodal Projects? What Is Multimodal Composing? Why Should Multimodal Composing Matter to You? Writing/Designing as a Process           The Typical Writing Process           The Multimodal Composing Process           Touchpoints          
  TOUCHPOINT: Understanding Multimodal Processes How Does Multimodality Work?           Linguistic Mode           Visual Mode           Aural Mode           Spatial Mode           Gestural Mode Understanding Modes, Media, and Affordances CASE STUDY Mapping the Impact of COVID-19  Multimodal Affordances          
  TOUCHPOINT: Mode, Media, and Affordance in Everyday Texts WRITE/DESIGN! ASSIGNMENT: Mapping Your Multimodal Process           Write/Design! Option: Multimodal Literacy Narratives   2  How Does Rhetoric Work in Multimodal Projects? Rhetoric and Multimodality Analyzing a Rhetorical Situation           Author            Audience          
  TOUCHPOINT: Analyzing Audience           Purpose          
  TOUCHPOINT: Analyzing Purpose           Context          
  TOUCHPOINT: Analyzing Context Analyzing Design Choices           Emphasis           Contrast           Color           Organization           Alignment           Proximity          
  TOUCHPOINT: Analyzing a Website's Rhetorical Design Choices Writing and Designing Rhetorically CASE STUDY Analyzing the Chemeketa CC Website WRITE/DESIGN! ASSIGNMENT: Designing a Rhetorical Analysis           Write/Design! Option: Writing a Rhetorical Analysis 3  Why Is Genre Important in Multimodal Projects? Genre and Multimodality           Genre           Understanding Genre Conventions Multimodal Genres: Defining the What and the How           Static and Dynamic Genres           Genre Structure and Design          
  TOUCHPOINT: Finding Your Genre Genre Analysis: Analyzing the What and the How           Analyzing Genre Conventions           Questions for Genre Analysis          
  TOUCHPOINT: Analyzing Musical Genres CASE STUDY Analyzing Multimodal Genres in Game Studies What if the Genre Is Unclear? WRITE/DESIGN! ASSIGNMENT: Analyzing Genre Conventions for Your Project           Write/Design! Option: Infographics as Visual-Argument Genres 4 How Do You Start a Multimodal Project? What Are You Supposed to Produce? Brainstorming Your Project Ideas          
TOUCHPOINT: Multimodal Brainstorming           Pitching Your Project            Designing Your Pitch          
TOUCHPOINT: Putting a Project Pitch Into Action CASE STUDY Pitching an App for the National Gallery Designing for Your Primary Audience Drafting to Stakeholder Expectations          
TOUCHPOINT: Choosing a Draft Genre Using the Feedback Loop          
TOUCHPOINT: Anticipating Feedback from Different Audiences WRITE/DESIGN! ASSIGNMENT: Proposing to Get It All Done           Write/Design! Option: Project Timeline   5  How Do You Design and Revise with Multiple Audiences? Designing with Your Collaborators            Strategies for Successful Collaboration           
TOUCHPOINT: Write a Team Contract           Collaborative Workflow Options           
TOUCHPOINT: Planning with a Team Working Alone          
TOUCHPOINT: Working Alone Isnt Really Working Alone Putting Together a Complete Draft for Your Primary Audience           Delivering Drafts for Peer Review           
TOUCHPOINT: Preparing Audiences for Feedback with a Delivery Plan Peer Reviewing Multimodal Projects           Read/View/Use the Text            Evaluate the Text            Provide Constructive and Specific Feedback           
TOUCHPOINT: Giving Feedback on a Rough Draft CASE STUDY Revising an Advertisement Design with Stakeholder Feedback Revising Your Multimodal Project           Creating a Revision Plan            Finalizing Your Project           
TOUCHPOINT: Revising Your Project Creating Documentation for Your Stakeholders           Collaborative Wiki            In-Line Comments           
TOUCHPOINT: Creating a Style Guide Reporting and Reflecting on Your Project WRITE/DESIGN! ASSIGNMENT: Reporting on Your Project           Write/Design! Option: Reflecting on Your Project   PART TWO The Write/Design Toolkit   6  Working with Multimodal Assets and Sources    Collecting Assets               
TOUCHPOINT: Building an Asset List Working with Multimodal Sources           Find Credible Sources            Evaluate Sources           
TOUCHPOINT: Annotating Credible Sources in an Asset List Copyright Issues and Ethics           Copyright            Fair Use            Permissions            When Humans Are the Text            Creative Commons           
TOUCHPOINT: Tracking Copyright and CC-Licensed Work Citing Assets and Sources           Provide Enough Information for Readers            Use a Credible Citation Style for Your Genre           
TOUCHPOINT: Finding and Citing Sources Organizing and Sharing Assets           Categorize Your Files Appropriately            Use Good Naming Conventions            Use Version Control           
TOUCHPOINT: Getting Your Assets In Order 7   Working with Technologies Choosing How to Work with Technologies          
TOUCHPOINT: Learning How to Learn Deciding Between Analog and Digital What Does Your Audience Need?          
TOUCHPOINT: Choosing an Analog or Digital Project Assessing Technological Affordances          
TOUCHPOINT: Conducting a Technology Review Drafting Your Project: Static, Dynamic, and Timeline-Based Texts Prototyping for Static Texts           Outlines            Sketches            Models           
TOUCHPOINT: Sketching a Draft Designing Drafts of Dynamic Texts           Wireframes            Mock-Ups           
TOUCHPOINT: Drafting Your Wireframe and Mock-Up Composing Timeline-Based Drafts           Storyboards            Scripts            Rough Cuts           
TOUCHPOINT: Drafting Your Storyboard Getting Feedback on Your Rough Drafts Preserving Your Assets with Metadata Preparing for the Multimodal Afterlife           Where Are Your Project Files Located?            How Long Are You Responsible for the Project?           
TOUCHPOINT: Creating a Sustainability Plan Index