Writing a Business Plan - Ekanem, Ignatius (Middlesex University, UK)
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Resourcing new ventures is all important for entrepreneurs and creating a successful business plan can be make or break when it comes to attracting investment. Written by an experienced academic and consultant, this book provides a concise guide for producing the optimal business plan. Emphasising the importance of planning for growth as well as start-up, the book helps readers to explore key areas such as profitability, market analysis and investment. This unique book provides a one-stop shop for entrepreneurs and students of entrepreneurship to hone this vital skill.

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Produktbeschreibung
Resourcing new ventures is all important for entrepreneurs and creating a successful business plan can be make or break when it comes to attracting investment. Written by an experienced academic and consultant, this book provides a concise guide for producing the optimal business plan. Emphasising the importance of planning for growth as well as start-up, the book helps readers to explore key areas such as profitability, market analysis and investment. This unique book provides a one-stop shop for entrepreneurs and students of entrepreneurship to hone this vital skill.
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Autorenporträt
Ignatius Ekanem is Senior Lecturer in Business Management at Middlesex University Business School, London. Dr Ekanem specialises in economic regeneration and small-business research, with particular focus on the financial management practices of small and medium-sized businesses.