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Want to progress in academia? I provide you with practical, step-by-step guidance on writing effective promotion applications, leaving you better prepared to climb the academic career ladder. You will learn how to evidence that your research, teaching, and leadership has made a real difference and how to embed this evidence in an overall career narrative. I provide insights into how a promotion panel evaluates your application, explain why external promotion is easier to achieve than internal promotion, but also outline the advantages of internal promotion.