Writing Feature Articles presents clear and engaging advice for students and young professionals on working as a freelance feature writer. This fifth edition not only covers producing content for print, but also for digital platforms and online.
Writing Feature Articles presents clear and engaging advice for students and young professionals on working as a freelance feature writer. This fifth edition not only covers producing content for print, but also for digital platforms and online.
Mary Hogarth is and educator, media specialist, and writer, Mary Hogarth is a HEA Senior Fellow and Senior Lecturer at Bournemouth University. With more than 20 years' industry experience and lecturing experience, Mary set up The Magazine Expert Ltd consultancy practice in 2015, specialising in new title launches (print, online and digital), audience engagement, editorial development and sustainable business strategies. To date, Mary has written numerous articles on magazine publishing and authored three books -How To Launch A Magazine In This Digital Age (Bloomsbury, 2014), Business Strategies for MagazinePublishing (Routledge, 2018) and Writing Feature Articles (Routledge, 2019). Recently Mary has embarked on a PhD investigating how magazine business practices have evolved as a result of the digital age.
Inhaltsangabe
List of figures List of tables List of contributors Foreword Acknowledgements 1. Introduction 2. Life as a freelance 3. Ideas are everywhere 4. Market research 5. How to pitch successfully 6. Turn ideas into articles 7. Research and interview techniques 8. A cohesive structure 9. How to develop a strong style 10. Images tell a story 11. Copywriting and PR 12. Specialist features columns and reviews 13. Interviews vs profiles 14. Worldwide markets 15. A career in magazines and newspapers 16. Law and ethics: a rough guide 17. Last word: an editor's perspective with Jonathan Telfer Appendices References Bibliography Index
List of figures List of tables List of contributors Foreword Acknowledgements 1. Introduction 2. Life as a freelance 3. Ideas are everywhere 4. Market research 5. How to pitch successfully 6. Turn ideas into articles 7. Research and interview techniques 8. A cohesive structure 9. How to develop a strong style 10. Images tell a story 11. Copywriting and PR 12. Specialist features columns and reviews 13. Interviews vs profiles 14. Worldwide markets 15. A career in magazines and newspapers 16. Law and ethics: a rough guide 17. Last word: an editor's perspective with Jonathan Telfer Appendices References Bibliography Index
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