Writing for the Fashion Business teaches students to write effectively about fashion and to successfully communicate across genres, platforms, purposes and devices.
Writing for the Fashion Business teaches students to write effectively about fashion and to successfully communicate across genres, platforms, purposes and devices.
Part One: Writing In The Fashion Environment Chapter 1: Effective Fashion Communications Chapter 2: The Writing Process Part Two: Fashion Journalism Chapter 3: Writing for Newspapers Chapter 4: Writing for Print Magazines Part Three: Fashion Content For The Web And Social Media Chapter 5: Writing for Online Media Platforms Chapter 6: Writing for Social Media Chapter 7: Writing for Streaming Video and Audio Part Four: Fashion Promotion Communication Chapter 8: Writing for Marketing and Advertising Chapter 9: Writing for Public Relations Part Five: Other Forms of Fashion Writing Chapter 10: Scholarly Writing Chapter 11: Writing Books Chapter 12: Writing Business Communications Appendices A. Grammar and Mechanics B. Documentation Format C. Effective Document Design D. Web Source Evaluation Glossary Credits Index
Part One: Writing In The Fashion Environment Chapter 1: Effective Fashion Communications Chapter 2: The Writing Process Part Two: Fashion Journalism Chapter 3: Writing for Newspapers Chapter 4: Writing for Print Magazines Part Three: Fashion Content For The Web And Social Media Chapter 5: Writing for Online Media Platforms Chapter 6: Writing for Social Media Chapter 7: Writing for Streaming Video and Audio Part Four: Fashion Promotion Communication Chapter 8: Writing for Marketing and Advertising Chapter 9: Writing for Public Relations Part Five: Other Forms of Fashion Writing Chapter 10: Scholarly Writing Chapter 11: Writing Books Chapter 12: Writing Business Communications Appendices A. Grammar and Mechanics B. Documentation Format C. Effective Document Design D. Web Source Evaluation Glossary Credits Index
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