Yellowlees Douglas

Writing for the Reader's Brain

A Science-Based Guide

• Broschiertes Buch

Produktbeschreibung

Presenting a science-based guide to writing, this practical, how-to book offers principles for writing anything, from an email to a research project. The 5Cs of writing - clarity, continuity, coherence, concision, and cadence - enable writers to control precisely how readers will perceive and recall their sentences and paragraphs.

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Produktdetails

• Verlag: Cambridge University Press
• Seitenzahl: 300
• Erscheinungstermin: 12. Dezember 2024
• Englisch
• ISBN-13: 9781009221849
• ISBN-10: 1009221841
• Artikelnr.: 71809633

Autorenporträt

Yellowlees Douglas is the author of The Reader's Brain: How Neuroscience Can Make You a Better Writer (Cambridge University Press, 2015), and The Biomedical Writer: What You Need to Succeed in Academic Medicine (Cambridge University Press, 2018). For more than twenty-five years, she has taught writing to everyone from professors of medicine to freshmen tackling their first college writing projects.

Inhaltsangabe

1. Writing is a system, not an art
Getting writing done: stages in the writing process
2. Clarity: choosing words and building sentences
Getting writing done: what you read influences how you write
3. Continuity: tying sentences together
Getting writing done: writing collaboratively
4. Coherence: structuring paragraphs and texts
Getting writing done: standard English is a dialect
5. Concision: maximizing efficiency, minimizing words
Getting writing done: writing from the top down
6. Cadence: making sentences sophisticated and rhythmic
Getting writing done: harness the power of paradox
Supplement: grammar and punctuation made (relatively) painless
Answers to test your chops
Notes
Bibliography
Index.