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"Presenting a science-based guide to writing, this practical, how-to book offers principles for writing anything, from an email to a research project. The 5Cs of writing - clarity, continuity, coherence, concision, and cadence - enable writers to control precisely how readers will perceive and recall their sentences and paragraphs"--

Produktbeschreibung
"Presenting a science-based guide to writing, this practical, how-to book offers principles for writing anything, from an email to a research project. The 5Cs of writing - clarity, continuity, coherence, concision, and cadence - enable writers to control precisely how readers will perceive and recall their sentences and paragraphs"--
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Autorenporträt
Yellowlees Douglas is the author of The Reader's Brain: How Neuroscience Can Make You a Better Writer (Cambridge University Press, 2015), and The Biomedical Writer: What You Need to Succeed in Academic Medicine (Cambridge University Press, 2018). For more than twenty-five years, she has taught writing to everyone from professors of medicine to freshmen tackling their first college writing projects.