J D Applen

Writing for the Web

Composing, Coding, and Constructing Web Sites

• Gebundenes Buch

Produktbeschreibung

Writing for the Web unites theory, technology, and practice to explore writing and hypertext for website creation. It integrates such key topics as XHTML/CSS coding, writing (prose) for the Web, the rhetorical needs of the audience, theories of hypertext, usability and architecture, and the basics of web site design and technology. understanding of architecture and arrangement of written content of an organization's texts.

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Produktdetails

• Verlag: Routledge
• Seitenzahl: 336
• Erscheinungstermin: 25. Juni 2013
• Englisch
• Abmessung: 236mm x 151mm x 20mm
• Gewicht: 550g
• ISBN-13: 9780415883252
• ISBN-10: 0415883253
• Artikelnr.: 33868956

Autorenporträt

J.D. Applen is an associate professor of English at the University of Central Florida. He is interested in writing and rhetoric, technical communication, the literature of science and technology, and the rhetoric of hypertext, digital archives, science, and the environment.

Inhaltsangabe

Chapter 1 Old Media, New Media, and Knowledge
Chapter 2 The Internet and HTML
Chapter 3 Cascading Style Sheets
Chapter 4 Rhetoric and Writing
Chapter 5 Layout and Organization
Chapter 6 Major Web Site Projects