Michael Zager

Writing Music for Commercials

Television, Radio, and New Media

• Gebundenes Buch

Produktbeschreibung

In Writing Music for Commercials: Television, Radio, and New Media, professor, composer, arranger, and producer Michael Zager describes the process of composing and arranging music specifically for commercials across the growing variety of media formats.

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Produktdetails

• Verlag: Globe Pequot Publishing Group Inc/Bloomsbury
• Third Edition
• Seitenzahl: 330
• Erscheinungstermin: 19. Februar 2015
• Englisch
• Abmessung: 260mm x 183mm x 22mm
• Gewicht: 819g
• ISBN-13: 9781442246669
• ISBN-10: 1442246669
• Artikelnr.: 41625637

Autorenporträt

By Michael Zager

Inhaltsangabe

Preface Acknowledgments Introduction 1: Advertising Agency and Process
Structure 2: Composing for Television and Radio Commercials versus
Composing for Films 3: Musical Skills (Approaching Composition for
Commercials) 4: Analyzing Commercials (from a Musical Viewpoint) 5:
Underscoring (Compositional Techniques) 6: Arranging and Orchestration
Concepts (Including Sound Effects and Sound Design) 7: Jingle Writing 8:
Composing Music for Radio Commercials 9: Corporate Videos and Infomercials
(Long-Form Commercials) 10: Theatrical Trailer Music (Motion Picture
Trailer Music) 11: Video Game Music 12: Internet Commercials, Website
Music, and Web Series (Webisodes) 13: Sound Design and Foley Effects 14:
The Business of Commercials 15: Conclusion Index About the Author