Guiding readers through the unique challenges and choices presented by digital publication, this book provides a practical set of tools to help students, creatives, and content professionals craft emotionally engaging nonfiction stories for online readers and listeners.
Guiding readers through the unique challenges and choices presented by digital publication, this book provides a practical set of tools to help students, creatives, and content professionals craft emotionally engaging nonfiction stories for online readers and listeners.
Anna Faherty is an Honorary Lecturer at University College London and an Associate Lecturer at University of the Arts London. Anna also runs the writing, training and content development consultancy Strategic Content. Her clients include The Design Museum, Natural History Museum, Wellcome Collection and V&A.
Inhaltsangabe
Acknowledgements About this book Part 1: Understanding audiences and stories Chapter 1: Understanding online readers and listeners Chapter 2: How we respond to stories: The Story Funnel Chapter 3: Six essential story ingredients Part 2: Developing online and audio stories Chapter 4: Storytelling with purpose Chapter 5: Constructing your story Chapter 6: Telling your story Chapter 7: Writing for listeners Chapter 8: Reviewing, editing, and publishing your story Index
Acknowledgements About this book Part 1: Understanding audiences and stories Chapter 1: Understanding online readers and listeners Chapter 2: How we respond to stories: The Story Funnel Chapter 3: Six essential story ingredients Part 2: Developing online and audio stories Chapter 4: Storytelling with purpose Chapter 5: Constructing your story Chapter 6: Telling your story Chapter 7: Writing for listeners Chapter 8: Reviewing, editing, and publishing your story Index
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