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Unless you change how you write, your emails, reports, and Web copy donâ t stand a chance.In this practical and witty book, youâ ll learn to front-load your writing with pithy titles, subject lines, and opening sentences.

Produktbeschreibung
Unless you change how you write, your emails, reports, and Web copy donâ t stand a chance.In this practical and witty book, youâ ll learn to front-load your writing with pithy titles, subject lines, and opening sentences.
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Autorenporträt
Josh Bernoff has been a professional business writer for more than 30 years, including two decades as a renowned technology analyst. He is the coauthor of three books on business strategy, including the bestseller Groundswell.