High Quality Content by WIKIPEDIA articles! XFM is a brand of commercial radio stations focused on alternative music, primarily indie pop, and owned by Global Radio in the United Kingdom. XFM was created in London in 1992 by Sammy Jacob (who later co-founded NME Radio in 2008. XFM subsequently expanded to a network of four stations; there are currently two main XFM services. XFM is now also available across most of the country via DAB digital radio. The station has previously employed a number of DJs that have since gone on to even greater fame including Ricky Gervais, Karl Pilkington, Stephen Merchant, Simon Pegg, Christian O'Connell, Russell Brand, Justin Lee Collins, Adam and Joe, Zane Lowe and Dermot O'Leary.