High Quality Content by WIKIPEDIA articles! Xinhua Sports & Entertainment Limited. XSEL is a sports and entertainment media group in China. XSEL distributes its content across a broad range of platforms such as television, Internet, mobile phone and other multimedia assets that reach: 250 million television viewers 125 million radio listeners 640 million potential mobile phone users 45 million Chinese university Internet users. Xinhua Sports & Entertainment, Ltd. (XSEL) was incorporated in Hong Kong in November 2005. The company was listed in NASDAQ in March 2007. A sport is commonly defined as an organized, competitive, and skillful physical activity requiring commitment and fair play. It is governed by a set of rules or customs. In a sport the key factors are the physical capabilities and skills of the competitor when determining the outcome (winning or losing).