Steve Adubato's entire professional life has been about branding--learning it, living it, making mistakes at it, teaching it at several universities, while discovering how to find the fine line between shameless self-promotion and smart, strategic branding--first for himself, then for others, and now for readers interested in an honest analysis of the good and bad in practiced branding. In You Are the Brand Adubato profiles the brands of more than thirty people and companies and skillfully analyzes and dissects their strategies.
Steve Adubato's entire professional life has been about branding--learning it, living it, making mistakes at it, teaching it at several universities, while discovering how to find the fine line between shameless self-promotion and smart, strategic branding--first for himself, then for others, and now for readers interested in an honest analysis of the good and bad in practiced branding. In You Are the Brand Adubato profiles the brands of more than thirty people and companies and skillfully analyzes and dissects their strategies.
Acknowledgments Introduction Tiger Woods Buddy "The Cake Boss" Valastro JH Cohn Toyota Michael Port BlackBerry Barack Obama Coke Thirteen/WNET.org TD Bank The Catholic Church Toast The New York Yankees The Kennedys Hospital Brands Starbucks Blackwater Campbell Soup Nick Matarazzo Martha Stewart Bobbi Brown Oprah BP Oil TODAY Howard Stern E*TRADE Gibbons Governor Chris Christie Lebron James Newsweek Daniela Costanzo Sarah Palin Rutgers University TJ Nelligan Eliot Spitzer Wells Fargo/Wachovia Make-A-Wish Foundation Fox News Notes About the Author
Acknowledgments Introduction Tiger Woods Buddy "The Cake Boss" Valastro JH Cohn Toyota Michael Port BlackBerry Barack Obama Coke Thirteen/WNET.org TD Bank The Catholic Church Toast The New York Yankees The Kennedys Hospital Brands Starbucks Blackwater Campbell Soup Nick Matarazzo Martha Stewart Bobbi Brown Oprah BP Oil TODAY Howard Stern E*TRADE Gibbons Governor Chris Christie Lebron James Newsweek Daniela Costanzo Sarah Palin Rutgers University TJ Nelligan Eliot Spitzer Wells Fargo/Wachovia Make-A-Wish Foundation Fox News Notes About the Author
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