Give your audience what they want. Establish your goal and then make sure your audience is listening, learning and becoming as passionate about the topic as you are. In You Know What I'm Sayin'?, Communication's lecturer, Heather Parsons, discusses a detailed step by step process on how to deliver effective presentations. This book is geared toward the novice who has difficulties in delivering presentations or public speeches. The goal for writing this book is to support you in presenting a "delivery." For some, it seems easy to get up in front of people and give a 5 minute speech if you know the basics of delivery; you may cover all the points, but are you providing valuable insight? This book is filled with easy-to-read examples and tips on each stage of giving a presentation in the practical world from how to analyze your audience and situation to delivering your information in an effective and dynamic manner. It takes a lot of know-how and practice to deliver a good speech or presentation. If you make it DYNAMIC, teach or persuade the audience, then your audience will leave the room with your message implanted in their psyche. This not only provides value to them for the future, but they also feel good about you as a speaker. Be passionate and sincere. Do not act or perform for the audience. Remember, it is about them and not you. You are there to inform or persuade them. They are people so treat them with respect. Finishing this book will allow you the first step to improving your skills as a speaker and may help you in those last minute make or break opportunities.