With this book, you can improve your business in eight key areas to increase your company revenue and profits today, not just for when you sell your company. The real payoff comes from building value into your company, beyond annual profits. Follow this book, and you'll have more sales, more profit, and even more exit options. This book will help raise you to new career highs in entrepreneurship, making the difference between selling your business for massive amounts of money, or failing to get even a single offer. The sooner you read this book, the better.
With this book, you can improve your business in eight key areas to increase your company revenue and profits today, not just for when you sell your company. The real payoff comes from building value into your company, beyond annual profits. Follow this book, and you'll have more sales, more profit, and even more exit options. This book will help raise you to new career highs in entrepreneurship, making the difference between selling your business for massive amounts of money, or failing to get even a single offer. The sooner you read this book, the better.
Foreword xiii WHY INTRODUCTION Why Your Baby is Ugly 3 CHAPTER 1 Value: Your Baby Should Be Worth Every Penny 9 WHAT CHAPTER 2 Planning: Why Your Baby is Ugly 33 CHAPTER 3 Leadership: How to Be a Better Parent to Your Baby 49 CHAPTER 4 Sales: Only the Best for Your Baby 67 CHAPTER 5 Marketing: Beautifying Your Baby 87 CHAPTER 6 Personnel: Who Will Help You Raise Your Baby? 109 CHAPTER 7 Operations: Make Your Baby Beautiful 135 CHAPTER 8 Finance: Predicting Your Baby's Path 149 CHAPTER 9 Legal: Keeping Your Baby Safe 173 HOW CHAPTER 10 Strategic Planning: Making Your Baby Beautiful 195 Conclusion 225 Endnotes 227
Foreword xiii WHY INTRODUCTION Why Your Baby is Ugly 3 CHAPTER 1 Value: Your Baby Should Be Worth Every Penny 9 WHAT CHAPTER 2 Planning: Why Your Baby is Ugly 33 CHAPTER 3 Leadership: How to Be a Better Parent to Your Baby 49 CHAPTER 4 Sales: Only the Best for Your Baby 67 CHAPTER 5 Marketing: Beautifying Your Baby 87 CHAPTER 6 Personnel: Who Will Help You Raise Your Baby? 109 CHAPTER 7 Operations: Make Your Baby Beautiful 135 CHAPTER 8 Finance: Predicting Your Baby's Path 149 CHAPTER 9 Legal: Keeping Your Baby Safe 173 HOW CHAPTER 10 Strategic Planning: Making Your Baby Beautiful 195 Conclusion 225 Endnotes 227
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