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This book is for everyone who wants to know how to improve their results in business... Thinking, Being and Doing Different are probably the key defining success factors in business and in life... Being positively differentiated from others takes us out of the crowded "red water" and into the clear, open "blue water" of higher margins, service, and value... So this book of blogs takes you on a journey of ideas, thoughts and metaphors; some will make sense and some will leave you stumped - but I hope you find something you can use and apply to give you that "blue water" experience, create something unique out of nothing and help you on your journey...