Shelley Carson

Your Creative Brain

Seven Steps to Maximize Imagination, Productivity, and Innovation in Your Life

• Broschiertes Buch

Produktbeschreibung

This provocative book reveals why sitting in front of a light box can increase your creativity more than listening to a Bach concerto. Harvard psychologist Shelley Carson, Ph.D., explains that creativity isn't something only scientists, investors, artists, writers, and musicians enjoy; in fact, all of us use our creative brains every day at home and at work. Since its initial release, Your Creative Brain has been the recipient of several awards, including The Will Solimene Award for Excellence from the American Medical Writers Association, as well as the Living Now Book of the Year Award. Praise for Your Creative Brain "Basing this book on her Harvard psychology course, 'Creativity: Madmen, Geniuses, and Harvard Students, ' Carson sees creativity in a broader context--not just coming up with new ideas but being able to evaluate them and put the good ones to practical use. . . . Unlike most self-help books, this is grounded in solid experimental work. . . . VERDICT: Readers who liked Michael Gelb's How To Think Like Leonardo da Vinci will love this. So will the self-improvement and business seminar-loving crowd. And for once they're getting some substance!" --Library Journal "Interweaves research findings and practical tips, suggestive cases and provocative puzzles, timely and shrewd advice." --Howard Gardner, Hobbs Professor of Cognition and Education, Harvard, and author of Creating Minds, Multiple Intelligences, and Five Minds for the Future "A revolutionary approach to expand the creative power of your mind. Supported by the latest findings of neuroscience, Dr. Shelley Carson helps you to take charge of your brain to maximize your creative potential." --Bernard Golden, PhD, author of Unlock Your Creative Genius

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Produktdetails

• Verlag: Wiley
• Seitenzahl: 384
• Erscheinungstermin: 19. September 2012
• Englisch
• Abmessung: 235mm x 154mm x 28mm
• Gewicht: 461g
• ISBN-13: 9781118396544
• ISBN-10: 1118396545
• Artikelnr.: 35454403

Autorenporträt

Shelley Carson, Ph.D., teaches, conducts research, and publishes on the topics of creativity, psychopathology, and resilience at Harvard University. Her work has been featured on the Discovery Channel, CNN, and NPR, and she has won multiple teaching awards for her popular course Creativity: Madmen, Geniuses, and Harvard Students.

Inhaltsangabe

Introduction. Part I: Meet Your Creative Brain. Chapter One Wanted: Your
Creative Brain. Why activating your creativity is important to individual
and societal well-being. Chapter Two Your Mental Comfort Zone. Introduction
to the seven brainsets. Fun quizzes to determine which is your mental
comfort zone. Chapter Three Tour Your Creative Brain. Brief introduction to
the parts of brain that are important to the creative process. Chapter Four
Brainsets and the Creative Process. Description of the stages in both the
explicit (deliberate) and the implicit (spontaneous) creative process and
which brainsets facilitate each stage of the process. Part II: Training
Your Creative Brain. Chapter Five Opening the Mind: Accessing the Absorb
Brainset Access externally and internally-generated information with an
uncritical eye. Chapter Six Imagining the Possibilities: Accessing the
Envision. Use the power of mental imagery to construct creative ideas.
Chapter Seven Thinking Divergently: Accessing the Connect Brainset.
Associating novel information to produce a multitude of ideas. Chapter
Eight Shaping the Creative Idea: Accessing the Reason Brainset. Consciously
work through a creative "problem". Chapter Nine Recognizing Useful Ideas:
Accessing the Evaluation Brainset. Evaluate creative ideas for
appropriateness. Chapter Ten Using Emotion Creatively: Accessing the
Transform Brainset. Put your negative emotions to work for you. Part III:
Putting the CREATES Strategies to Work. Chapter Eleven Performing
Creatively: Accessing the Stream Brainset. Practice skill-appropriate
improvisation. Chapter Twelve Flexing Your Creative Brain. Exercises for
switching between brainsets to enhance cognitive flexibility. Chapter
Thirteen Applying the Brainsets to Real-World Creativity. Tips for using
the brainsets in all stages of the creative process. Appendices. One How to
Score the CREATES Brainsets Assessment. Two The Token Economy System.
Chapter Notes. References. Index.