Gabriella Lukács is associate professor of anthropology at the University of Pittsburgh. She is the author of Scripted Affects, Branded Selves: Television, Subjectivity, and Capitalism in 1990s Japan, also published by Duke University Press. Contributors: Cho Hae-joang, Jennifer Jihye Chun, Mark Driscoll, Michael Fisch, Ju Hui Judy Han, Anita Koo, Gabriella Lukács, Pun Ngai, Xia Zhang