Want to make a splash on YouTube? Even go viral? You've come to the right place. This book is written by two veteran 'Tubers who live their art and know what they're talking about -- especially Alan Lastufka, a.k.a. "fallofautumndistro," whose videos get millions of views. He and co-author Michael W. Dean show you how to make a quality video, and how to optimize, encode, upload, and promote it.This book can't promise you'll be rich and famous, but it can tell you how to make great video art, and what you need to do to get your work seen. You'll learn about: Storytelling and directing Shooting,…mehr
Want to make a splash on YouTube? Even go viral? You've come to the right place. This book is written by two veteran 'Tubers who live their art and know what they're talking about -- especially Alan Lastufka, a.k.a. "fallofautumndistro," whose videos get millions of views. He and co-author Michael W. Dean show you how to make a quality video, and how to optimize, encode, upload, and promote it.This book can't promise you'll be rich and famous, but it can tell you how to make great video art, and what you need to do to get your work seen. You'll learn about: Storytelling and directing Shooting, editing, and rendering Creating your very own channel Broadcasting user-generated content Re-broadcasting commercial content Cultivating a devoted audience Fitting into the YouTube community Becoming a success storyAnd more. Join Alan Lastufka, a YouTube star -- with over 10,000 subscribers -- who makes part of his living from YouTube, and Michael W. Dean, a successful filmmaker, author, and D.I.Y. art pioneer. They'll take you from the basics of gear to making it big on YouTube, and they put everything in context, with interviews of other YouTube rock stars. These guys understand viral marketing, and they know what it takes to get your work on everyone's YouTube radar.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Alan Lastufka a.k.a. fallofautumndistro (YouTube user name), is one of the Top 100 Most Subscribed Comedians on YouTube. His YouTube videos have had more than three million total views. One of his early short films received multiple airings on the Independent Film Channel. On YouTube, Lastufka is widely praised for his collaboration videos. One of the most popular is the "iPwn" iPhone parody commercial, starring MadTV cast member LisaNova (as well as some narration at the end that was engineered and produced by Michael Dean). CNN and YouTube held presidential debates on national television comprised solely of questions submitted by YouTubers via video. On July 23, 2007 U.S. Senator Christopher J. Dodd (D-Connecticut) made a YouTube video response answering a question on the subject of Net Neutrality submitted by Alan Lastufka: http: //www.youtube.com/watch?v=BiiCR0USyJg Lastufka has contributed articles to numerous international magazines and zines, while co-running a popular independent publishing project in Chicago, IL.: www.fallofautumn.com Alan is currently a teacher and skills coach for a non-profit social services agency.
Inhaltsangabe
Dedication Foreword Preface Why You Should Buy This Book What This Book Promises How This Book Is Organized Bonus Materials Online How to Use URLs in This Book Conventions Used in This Book Safari® Books Online How to Contact Us Acknowledgments Chapter 1: What Is This YouTube of Which You Speak? 1.1 YouTube and Online Video: A Brief History 1.2 Finding Videos 1.3 Navigating YouTube 1.4 Going Viral 1.5 The Joys (and Problems) of the "Level Playing Field" That Is YouTube Chapter 2: Storytelling and Directing 2.1 The Importance of Storytelling 2.2 Conflict Is the Essence of Drama 2.3 The Hero's Journey 2.4 A Likable Main Character 2.5 Brevity Is the Soul of Wit (or 2 Minutes to Fame) 2.6 The Importance of Writing 2.7 Choosing and Directing Actors 2.8 Directing the Camera Chapter 3: 99-Cent Film School: Shooting, Editing, and Rendering 3.1 Choosing Your Weapons 3.2 Computers 3.3 Basic Editing Chapter 4: Creating Your Very Own Channel 4.1 All About Your Channel 4.2 Registering Your Account 4.3 Introduce Yourself 4.4 Customizing Your Channel, or "Pimping Your Profile" 4.5 Subscribe to Other Channels 4.6 You're Not Alone: Make Some Friends 4.7 What's Next? Chapter 5: Broadcasting Yourself: User-Generated Content 5.1 Uploading Your Video Treasures 5.2 Processing, Please Wait 5.3 Thumbnail 5.4 Favorites 5.5 Playlists 5.6 Flagging 5.7 Sharing 5.8 Permission Chapter 6: Rebroadcasting: Commercial Content 6.1 Copyright 6.2 Fair Use and Parody 6.3 Public Domain 6.4 Creative Commons 6.5 Copyleft 6.6 YouTube's Stance on Copyright and Fair Use 6.7 Getting Permission to Use Corporate Media 6.8 When Someone Uses Your Video Without Permission 6.9 Finding Material You Can Use and Remix for Free Chapter 7: Building Your Audience 7.1 Priming Your Channel 7.2 Views and Ratings 7.3 Comments and Replies 7.4 More Subscribers and Friends 7.5 Promoted and Featured Videos 7.6 Privating: Covering Your Online Tracks 7.7 Playing the Game Chapter 8: The Community: Where Do You Fit In? 8.1 Networking 8.2 Video Responses 8.3 Collaboration Videos 8.4 Collaboration Channels 8.5 YouTube Groups 8.6 Video Contests 8.7 YourTubeAdvocate 8.8 Trolls 8.9 Your Niche Chapter 9: Hacking the System: How to Cheat (and Why You Shouldn't) 9.1 A Word of Warning 9.2 Spam Bots 9.3 iSub Network and Sub4Sub 9.4 E-begging 9.5 Autorefreshing 9.6 Thumbnail Cheating 9.7 Tag Loading 9.8 Sock Puppets 9.9 Utubedrama.com and Trevor Rieger 9.10 This Account Is Suspended 9.11 Ethical Hacking Chapter 10: Reaching the World 10.1 Promoting Versus Interacting 10.2 Social Bookmarking 10.3 Social Networking 10.4 Blogging 10.5 Your Own Website 10.6 Signatures 10.7 Moving Forward Chapter 11: Money Money Money! 11.1 Monetization 11.2 What Is a YouTube Partner? 11.3 Do You Qualify? 11.4 How to Apply 11.5 Branding Options 11.6 AdSense 11.7 Sponsored Videos 11.8 Selling Out, Again Chapter 12: Beyond the 'Tube 12.1 Stepping Out 12.2 Facebook 12.3 BlogTV 12.4 Stickam 12.5 Twitter 12.6 YouTube Gatherings 12.7 Time Budgeting 12.8 Steady Work Beats Frantic Work Chapter 13: Becoming a Success Story 13.1 Building Your Brand 13.2 Memes That Have Jumped the 'Tube 13.3 Education and Charity via YouTube 13.4 Hacking Embedded Videos to Autoplay 13.5 The Moral of the Story Chapter 14: Closing Arguments 14.1 What's Wrong with the Internet 14.2 What's Right with the Internet 14.3 The Media 14.4 What's Wrong with the World 14.5 What's Right with the World 14.6 What You Can Do About All This Chapter 15: Interviews with Other YouTube Rock Stars 15.1 Interview with Lisa Donovan (LisaNova) 15.2 Interview with Hank Green (vlogbrothers) 15.3 Interview with Michael Buckley (WhatTheBuckShow) 15.4 Interview with Kevin Nalty (Nalts) 15.5 Interview with Liam Kyle Sullivan (liamkylesullivan) Colophon
Dedication Foreword Preface Why You Should Buy This Book What This Book Promises How This Book Is Organized Bonus Materials Online How to Use URLs in This Book Conventions Used in This Book Safari® Books Online How to Contact Us Acknowledgments Chapter 1: What Is This YouTube of Which You Speak? 1.1 YouTube and Online Video: A Brief History 1.2 Finding Videos 1.3 Navigating YouTube 1.4 Going Viral 1.5 The Joys (and Problems) of the "Level Playing Field" That Is YouTube Chapter 2: Storytelling and Directing 2.1 The Importance of Storytelling 2.2 Conflict Is the Essence of Drama 2.3 The Hero's Journey 2.4 A Likable Main Character 2.5 Brevity Is the Soul of Wit (or 2 Minutes to Fame) 2.6 The Importance of Writing 2.7 Choosing and Directing Actors 2.8 Directing the Camera Chapter 3: 99-Cent Film School: Shooting, Editing, and Rendering 3.1 Choosing Your Weapons 3.2 Computers 3.3 Basic Editing Chapter 4: Creating Your Very Own Channel 4.1 All About Your Channel 4.2 Registering Your Account 4.3 Introduce Yourself 4.4 Customizing Your Channel, or "Pimping Your Profile" 4.5 Subscribe to Other Channels 4.6 You're Not Alone: Make Some Friends 4.7 What's Next? Chapter 5: Broadcasting Yourself: User-Generated Content 5.1 Uploading Your Video Treasures 5.2 Processing, Please Wait 5.3 Thumbnail 5.4 Favorites 5.5 Playlists 5.6 Flagging 5.7 Sharing 5.8 Permission Chapter 6: Rebroadcasting: Commercial Content 6.1 Copyright 6.2 Fair Use and Parody 6.3 Public Domain 6.4 Creative Commons 6.5 Copyleft 6.6 YouTube's Stance on Copyright and Fair Use 6.7 Getting Permission to Use Corporate Media 6.8 When Someone Uses Your Video Without Permission 6.9 Finding Material You Can Use and Remix for Free Chapter 7: Building Your Audience 7.1 Priming Your Channel 7.2 Views and Ratings 7.3 Comments and Replies 7.4 More Subscribers and Friends 7.5 Promoted and Featured Videos 7.6 Privating: Covering Your Online Tracks 7.7 Playing the Game Chapter 8: The Community: Where Do You Fit In? 8.1 Networking 8.2 Video Responses 8.3 Collaboration Videos 8.4 Collaboration Channels 8.5 YouTube Groups 8.6 Video Contests 8.7 YourTubeAdvocate 8.8 Trolls 8.9 Your Niche Chapter 9: Hacking the System: How to Cheat (and Why You Shouldn't) 9.1 A Word of Warning 9.2 Spam Bots 9.3 iSub Network and Sub4Sub 9.4 E-begging 9.5 Autorefreshing 9.6 Thumbnail Cheating 9.7 Tag Loading 9.8 Sock Puppets 9.9 Utubedrama.com and Trevor Rieger 9.10 This Account Is Suspended 9.11 Ethical Hacking Chapter 10: Reaching the World 10.1 Promoting Versus Interacting 10.2 Social Bookmarking 10.3 Social Networking 10.4 Blogging 10.5 Your Own Website 10.6 Signatures 10.7 Moving Forward Chapter 11: Money Money Money! 11.1 Monetization 11.2 What Is a YouTube Partner? 11.3 Do You Qualify? 11.4 How to Apply 11.5 Branding Options 11.6 AdSense 11.7 Sponsored Videos 11.8 Selling Out, Again Chapter 12: Beyond the 'Tube 12.1 Stepping Out 12.2 Facebook 12.3 BlogTV 12.4 Stickam 12.5 Twitter 12.6 YouTube Gatherings 12.7 Time Budgeting 12.8 Steady Work Beats Frantic Work Chapter 13: Becoming a Success Story 13.1 Building Your Brand 13.2 Memes That Have Jumped the 'Tube 13.3 Education and Charity via YouTube 13.4 Hacking Embedded Videos to Autoplay 13.5 The Moral of the Story Chapter 14: Closing Arguments 14.1 What's Wrong with the Internet 14.2 What's Right with the Internet 14.3 The Media 14.4 What's Wrong with the World 14.5 What's Right with the World 14.6 What You Can Do About All This Chapter 15: Interviews with Other YouTube Rock Stars 15.1 Interview with Lisa Donovan (LisaNova) 15.2 Interview with Hank Green (vlogbrothers) 15.3 Interview with Michael Buckley (WhatTheBuckShow) 15.4 Interview with Kevin Nalty (Nalts) 15.5 Interview with Liam Kyle Sullivan (liamkylesullivan) Colophon
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