Jason Miles

YouTube Marketing Power

How to Use Video to Find More Prospects, Launch Your Products, and Reach a Massive Audience

• Broschiertes Buch

Produktbeschreibung

Grab YOUR share of YouTube's BILLIONS of daily viewers

YouTube is one of the world's most popular websites--which makes it one of the best marketing tools on the planet.

Jason G. Miles, the author of Pinterest Power and Instagram Power , shows you how to get up and running on YouTube and offers best practices for using itto drive traffic to websites to increase sales. YouTube Marketing Power provides expert tips on how to design a powerful YouTube strategy.

LEARN HOW TO:

Make great videos--quickly and easily
Build brand loyalty with powerful videos
Drive traffic and revenue to your existing business
Advertise on YouTube
Monetize your YouTube work

This fast-paced but highly detailed guide reveals why companies frequently fail at YouTube marketing and how you can succeed by avoiding the same mistakes.

YouTube Marketing Power is the only guide you need to take full advantage of today's most powerful and inexpensive marketing tools.

Produktdetails

• Verlag: McGraw-Hill Professional
• Seitenzahl: 256
• Erscheinungstermin: 31. Dezember 2013
• Englisch
• Abmessung: 228mm x 151mm x 17mm
• Gewicht: 360g
• ISBN-13: 9780071830546
• ISBN-10: 0071830545
• Artikelnr.: 38592488

Autorenporträt

JASON G. MILES is the author of Pinterest Power and Instagram Power. Cofounder and marketer at Liberty Jane Clothing, he serves as vice president for advancement at Northwest University, where he is responsible for enrollment marketing, branding, alumni relations, and fund-raising.

Inhaltsangabe

Acknowledgments xiii
Introduction xv
A New Version of American Life xv
Part 1
THE POWER OF YOUTUBE
Chapter 1 YouTube Marketing Power 3
A New Marketing Option 4
A Challenge for Businesses 5
Our Journey on YouTube 6
Our Goals on YouTube 8
Finding Your Way to Business Benefits 9
Chapter 2 24 Business Benefits of YouTube Marketing 13
Traffic to Your Website from YouTube 13
Social Discovery on YouTube 16
Selling Goods and Services 18
Brand Building 20
Conclusions 22
Chapter 3 Why Companies Fail at YouTube Marketing 23
The Corporate Challenges 23
I'm That Guy 24
Why Entrepreneurs Have It Easier 25
Your First Step Toward a Marketing Plan 29
There Are Only Three Possible Uses for YouTube 29
The Most Common Mistake 30
The Second Most Common Mistake 31
Conclusions 31
Part 2
GETTING STARTED SUCCESSFULLY
Chapter 4 There Are Only Two Reasons People Will Watch Your Video 35
The Two Reasons People Will Watch Your Video 35
Always Capitalize on the Two Reasons 38
Good Ways to Capitalize on the Two Reasons 39
Effective Video Styles That Resonate with the Two Reasons 41
Chapter 5 Defining Your Style 45
Our Challenges at Liberty Jane Clothing 45
The On-Screen Persona 48
Common On-Screen Personas 49
Close Up with Rhett & Link 53
Chapter 6 Seven Ways to Get Your Videos Done 57
The System Is the Solution 57
1. The Cheapest Way to Get Your Videos Done 58
2. Someone on Your Team 58
3. The Friends and Family Approach 59
4. The College Connection 59
5. Interns 60
6. The Contract Gig 60
7. The Barter Partner 62
Three Setups 63
Chapter 7 Partnering with Vloggers 67
What Is a Vlog? 67
Experiential Marketing: A Form of Alternative Advertising 68
What Does Experiential Marketing Look Like? 69
World Vision Vloggers: An Experiential Marketing Case Study 70
Some Comments from Viewers 71
The Vlogging Initiative Results 72
The Vloggers' Perspective 73
Success with Vloggers 76
Chapter 8 Mastering the Three On-Screen Formats 79
The Anchorperson Video 80
The Weatherperson Video 85
The Hand Model Video 87
Chapter 9 Mastering the Three Off-Camera Video Formats 91
The Screen-Capture Video 91
The Movie Trailer Video 93
The Commercial Video 95
Close Up with My Froggy Stuff 96
Putting It All Together 101
Part 3
THE SUCCESSFUL SETUP
Chapter 10 YouTube Channel Setup and Best Practices 105
The One Channel Design Refresh 105
Setting Up Your Google and YouTube Accounts 106
Configuring Your New YouTube Channel Effectively 109
Setting Up the Channel Trailer Video 111
The Four Navigation Tabs 112
Focusing on Discoverability 113
Exploring the Banner Header 113
Working with Playlists 114
Connecting Social Accounts 114
Your Feed Is Born 114
Putting It All Together 115
Chapter 11 Uploading Videos to YouTube 117
Upload Your First Video to YouTube 117
Close Up with Mindy McNight 122
Part 4
SOCIAL STRATEGIES ON YOUTUBE
Chapter 12 YouTube: The Social Network 131
Easily Found Shocking Examples 131
In the Land of the Blind, the One-Eyed Man Is King 133
Our Head-to-Head Comparison 133
Seven Smart Social Activities on YouTube 136
Troubleshooting Social Challenges 138
Chapter 13 The Grand Opening of Your Shiny New YouTube Attraction 141
Your YouTube Theme Park 141
Get People Moving from One Attraction to the Next 145
Close Up with Rosanna Pansino 147
Chapter 14 YouTube Contests That Rock 153
But Will Your Prospects Make Videos? 156
Could You Benefit from Entering a Contest? 156
Complying with YouTube Contest Guidelines 158
Only Use a Skills-Based Contest 160
Basic Steps to a Good Contest 160
Chapter 15 YouTube for Charities 163
Four Advantages That Charities Have 163
YouTube-Your Best Donation of All Time 164
Your Basic Opportunities 164
Close Up with the Potter's House-T.D. Jakes Ministries 167
Part 5
GENERATING REVENUE ON YOUTUBE
Chapter 16 Driving Traffic 175
The Facebook-Only Problem 177
The Three Mindsets 178
Destinations for Your Social Media Traffic 180
Nine Methods for Generating YouTube Traffic 181
The Options Never End 183
Chapter 17 Driving Results via Analytics 185
YouTube Analytics 186
Google Analytics 189
Third-Party Analytics-Social Blade 190
18 Insights to Discover from Your Analytics 192
Chapter 18 Advertising on YouTube 195
The Two Factors of a Good Advertising Campaign 196
The Six Places to Advertise on YouTube 197
Advertising Formats 199
Advertising in Other People's Videos 203
Chapter 19 Monetizing Your YouTube Work 205
The Three-Party Advertising Strategy 206
YouTube Partner Program-How to Monetize Your Videos 206
Monetization Setup Steps 206
Making Sponsored Videos 210
Advertising Networks 211
Close Up with Dan Weinstein at Collective Digital Studio 211
Conclusion 217
Four Challenges Every Marketer Faces 217
Index 221