Zero Budget Marketing - Gupta, Ashish
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We will understand and explore the world of 'Public Relations' which is done on a zero budget. Yes, you read it right. Zero budget. You do not need a single penny to market your product using PR. Till date, Tesla has not spent a single dollar on paid ads. Yet, we know how strong their marketing is. The method they use is 'Public Relations'. XIAOMI came to India a few years back and in no time went on to stand amongst the top 3 mobile sellers in the country, all this on a zero ad budget. The way they did it - 'Public Relations'. We will explore all of this & much more in this book.

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Produktbeschreibung
We will understand and explore the world of 'Public Relations' which is done on a zero budget. Yes, you read it right. Zero budget. You do not need a single penny to market your product using PR. Till date, Tesla has not spent a single dollar on paid ads. Yet, we know how strong their marketing is. The method they use is 'Public Relations'. XIAOMI came to India a few years back and in no time went on to stand amongst the top 3 mobile sellers in the country, all this on a zero ad budget. The way they did it - 'Public Relations'. We will explore all of this & much more in this book.
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Autorenporträt
Ashish Gupta is an aspiring children's book writer, or one might say, a translator of the stories lived and narrated by his two kids. Believing in the adage that 'books are your best friends,' reading and narrating stories became a cherished ritual in his household. Inspired by this, Ashish writes about the simplest pleasures of life: travel tales and the time he enjoys with his lovely wife, daughter, and son.In another aspect of his life, Ashish holds an MBA in Finance and works as a Financial Technology Advisor in one of the Big 4 firms in Houston, Texas, USA.