Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Zona Rosa Caffe is a Pasadena, California-based coffeehouse, owned and operated by Pure Bean Inc. The company was founded by Michael Moreno. Zona Rosa Caffe opened in the Pasadena Playhouse District of Pasadena in 1994. It is credited with being the first Latin oriented coffeehouse in the Southern California area and is home to many unique drinks not typically available in chain coffeehouse establishments.Zona Rosa Caffe distinguishes itself from other coffeehouses with their broad selection of Latin coffee''s, products, and tea drinks. It popularized a drink called the Zona Rosa Cappuccino, which is similar to the Mexican Mocha. Zona Rosa Caffe has been serving this delicious drink since 1994, that other coffeehouse''s have tried to emulate without success. The caffe is well known for its Zocalo con Platano (Mexican chocolate with blended banana), Zona Red Eye, Espresso, Mexican Smoothies, and other various drinks. Zona Rosa Caffe also has a line of superior coffee under the Zona Rosa Coffee label. Zona Rosa Coffee is Certified Organic and Fair Trade Certified.