Reklama: Igra na emociyah (eBook, ePUB)
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Businessmen are often dissatisfied with the results of advertising. In most cases, the problem is not in the delivery channels of the advertisement, but in its content, the human emotions it touches. Look at your flyers. Check your press ads. Reread the articles on your website. What emotional customer buttons are you pushing? If there are none, if your ads are emotionally "frozen," this book will do you a lot of good. Using hundreds of examples (from b2c- and b2b-markets) the author examines the seven most powerful emotional springs that drive people to action. They are envy, curiosity, fear,...
Businessmen are often dissatisfied with the results of advertising. In most cases, the problem is not in the delivery channels of the advertisement, but in its content, the human emotions it touches. Look at your flyers. Check your press ads. Reread the articles on your website. What emotional customer buttons are you pushing? If there are none, if your ads are emotionally "frozen," this book will do you a lot of good. Using hundreds of examples (from b2c- and b2b-markets) the author examines the seven most powerful emotional springs that drive people to action. They are envy, curiosity, fear, love, greed, vanity, and guilt. If you build advertising using at least one of these emotional springs, your ads, banners, websites, commercials will become significantly more effective.
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