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Professor Christopher J. Carpenter, Western Illinois University
"Dariusz Dolinski and Tomasz Grzyb have produced an exceptionally readable and very entertaining survey of many-yes, 100!-social influence techniques. Each is described with an illustrative narrative, an account of one experiment that shows the technique can be effective, and a brief discussion of the underlying mechanism. Readers wanting an engaging introduction to the variety of available social influence techniques need not look further."
Professor Daniel J. O'Keefe, Northwestern University
"Dolinski and Grzyb have done us all a great favor with this book. Not only have they described 100 effective influence practices, they have also reported on the psychological mechanisms that make the practices work. I can't imagine a more useful book for anyone looking to build persuasive success."
Professor Robert Cialdini, Arizona State University