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Introduction
You must have heard of the famous saying, "the money is in the list."
Most, if not all, successful internet marketers have a mailing list. Email marketing is considered one of the best ways to promote a product or service and make money online. Below are some of the top reasons it's important to build a prospect list.
1. Reach the right people
It is no longer just important to generate a large amount of traffic on your website; The most important form of traffic is targeted or relevant traffic. This means that you want specific people for the majority of your website visitors. If you have an affiliate site, then you want people who need the products that your site promotes.
How do you create a directed list? We'll talk more about this in another chapter, but you just said that you put a subscription box on your website asking people to sign up to receive information via email. To keep your list targeted, be sure to tell them exactly what information they will receive so that your sign-up box acts as a lead funnel. This information should also be highly relevant to your site's audience.
Your prospects will have the option to unsubscribe at any time. So people who can't provide much value to your business may be the first to opt out, leaving you with a clean list of people who are longing to read from you.
2. Track your performance
Most of the major email marketing programs have built-in tracking systems that can help you see how your campaigns are performing. You will be able to see the number of opens, clicks and even how much you earn from different prospects.
In addition to viewing the performance of your current emails, you can also create different tests that will help you better understand your readers. Also, even without the tracking systems, the subscription frequency will give you an overview of your site's performance. High subscription rates show how successful your site is in attracting engagement. So this will mean that other aspects of your site are working fine. These aspects include your website design, site loading speed, search engine optimization campaigns, signup box design, and pay-per-click campaigns, among other efforts.
On the other hand, if people subscribe and then unsubscribe from your list at a very fast rate, there may be something terribly wrong with your content and you may need to review it...................
You must have heard of the famous saying, "the money is in the list."
Most, if not all, successful internet marketers have a mailing list. Email marketing is considered one of the best ways to promote a product or service and make money online. Below are some of the top reasons it's important to build a prospect list.
1. Reach the right people
It is no longer just important to generate a large amount of traffic on your website; The most important form of traffic is targeted or relevant traffic. This means that you want specific people for the majority of your website visitors. If you have an affiliate site, then you want people who need the products that your site promotes.
How do you create a directed list? We'll talk more about this in another chapter, but you just said that you put a subscription box on your website asking people to sign up to receive information via email. To keep your list targeted, be sure to tell them exactly what information they will receive so that your sign-up box acts as a lead funnel. This information should also be highly relevant to your site's audience.
Your prospects will have the option to unsubscribe at any time. So people who can't provide much value to your business may be the first to opt out, leaving you with a clean list of people who are longing to read from you.
2. Track your performance
Most of the major email marketing programs have built-in tracking systems that can help you see how your campaigns are performing. You will be able to see the number of opens, clicks and even how much you earn from different prospects.
In addition to viewing the performance of your current emails, you can also create different tests that will help you better understand your readers. Also, even without the tracking systems, the subscription frequency will give you an overview of your site's performance. High subscription rates show how successful your site is in attracting engagement. So this will mean that other aspects of your site are working fine. These aspects include your website design, site loading speed, search engine optimization campaigns, signup box design, and pay-per-click campaigns, among other efforts.
On the other hand, if people subscribe and then unsubscribe from your list at a very fast rate, there may be something terribly wrong with your content and you may need to review it...................
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