You are an excellent specialist, but for some reason clients do not line up for you in a long line? Most likely, they simply do not know what heights your skill level has reached. Today, in order to succeed, it is no longer enough to be an expert in any field - you need to be a well-known expert, a brand person. This book explores the reasons for the success of the most sought-after and highly paid professionals, each of whom has become a leader in his field through the development of a personal brand. You will receive tons of specific recommendations and learn how to make sure that your name is on everyone's lips.
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