This book consists of nine chapters and opens with an overview of the EC's goal of establishing a single market for the European Union by 1992, followed by a discussion on the implications of this single market for industry, commerce, and individuals. The following chapters focus on the Single European Act; corporate issues such as mergers and acquisitions; telecommunications, broadcasting, and information sectors; and implications of a single European market for IT. The final chapter is devoted to the views of organizations in the IT industries such as the British Broadcasting Corporation, Sun Microsystems Limited, and the European Space Agency in terms of the opportunities, problems, and challenges of the single European market.
This monograph will be a valuable resource for corporate managers, especially those in the IT sector, as well as policymakers and industry regulators.
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