Kevin Popovic

20YEARS Communications: 20 Leaders, 20 Questions, 100's of Lessons (eBook, ePUB)

• Format: ePub

Produktbeschreibung

20 years, 20 panelists, 20 questionsthat's the basis for this book.
Between 1990 and 2010, communications experienced a radical amount of change. In that period, technological innovation inspired a shift in culture that revolutionized the way that we communicate. As technology, software and services entered the market with greater frequency, consumers adopted new habits and abandoned old ones.
Opportunities were numerous but so too were challenges and uncertainties. Communication was at the same time converging on a mobile platform and splintering into countless new channels and communities, each preferred to different degrees by different audiences.
And this trend continues today.
Our panelists represent experts across the full scope of communicationsfrom photographers to professors to partnersand not only did they witness the evolution of communications, they were in the field and in the boardroom, brainstorming ways to leverage new developments and overcome new obstacles.
These leaders' knowledge and their experience are invaluable, and they provide a diverse frontline perspective that is missing in most books written about communications. By assembling them into one conversation, you can see how professionals with various specialties think about communications and learn how they perceive the various facets of the industry, making this book a great companion to a college class or a tool for facilitating team-building discussion within an agency or department.
As you read through this book, answer our questions yourself and see how your answers compare to the answers of our panelists.
Use the discussion questions at the end of each chapter to probe themes and topics more deeply. Talk to your colleagues and peers about what you have read and learn from their perspective, just as we have, while at the same time challenging each other to see things from a different perspective. Contribute your thoughts and join our ongoing conversations with other readers in our archive at ideahaus [dot] com [forward-slash] 20YEARS.
By looking back at the last 20 years, by engaging with our panelists, you can prepare yourself, your company, and your communications for the next 20 years.

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Produktdetails

• Verlag: Distributed via Smashwords
• Seitenzahl: 186
• Erscheinungstermin: 20. März 2013
• Englisch
• ISBN-13: 9780988697300
• Artikelnr.: 45445236

Autorenporträt

Kevin Popovic is the Founder & CEO of Ideahaus, a boutique creative communications agency with studios in Pittsburgh and San Diego. Since 1990, he's been helping clients figure out what to say and how to say it to their target markets.

Popovic works directly with CEOs, C-Level Sales & Marketing Directors and Entrepreneurs to help build their brands and increase sales.

After more than 30 years of professional experience, he helps business leaders make smart decisions about their business communications, and how to best utilize their resources to generate a return on their communications investment.

In 2010, "KP" was ranked #43 in Fast Company's The Influence Project measuring the "most influential people online."

Popovic earned a B.A. in Communications / Psychology, a M.S. in Multimedia Technology, and focused Doctoral Studies within Instructional Technologies. He has taught creative and communications to undergraduate, graduate and continuing education, as well developed and delivered corporate training for Fortune 500 companies.

Popovic's most recent academic research article, "Attitudes on the Use of Social Media in Healthcare Communications," was recently published in the Journal of Communications In Healthcare (2013 Vol. 6 No. 1) and assessed current attitudes of healthcare, pharmaceutical and life sciences executives on the topic.

KP is the author of "Satellite Marketing", a trademarked strategy for using social media for business, and 20YEARS Communications. Originally a video series, the book form of the 20YEARS Project contextualizes panelist discussion with scholarly research, creating a multi-layered experience for students, academics and professionals.

http://ideahaus.com/20years/