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"Before 2010, 3D filmmakers were afraid bad content would hit screens and drive audience away. With a surprising and positive twist, bad conversions educated viewers about the difference between 3D conversions and 3D filming. The deployment of the 3D medium has always been a chicken-and-egg problem between display and content. With this book, you will learn how to adapt your cinematography and production skills to this growing medium and be part of the movement. You will master the unique technical requirements of shooting 3D stereoscopic images. The theoretical knowledge is complemented with real-world examples of 3D TV and cinema productions that are analyzed by crew members or producers." --WetPaint.com
"Throughout 3D TV and 3D Cinema, Mendiburu brings in commentaries by other authorities on stereoscopic filmmaking that broaden the perspective of the book and share specific production experiences. This approach reaches its full fruition in the book's final chapter, 'Stereoscopic Experience from the Front Lines,' which consists entirely of in-depth interviews and essays exploring complex theoretical and practical approaches to 3D cinematography. The wildly varying quality of current 3D productions and postconversions has inspired raging debate among audiences and professionals alike, but it is clear from this collection of writings the technical and artistic means to create great 3D art exist if only filmmakers educate themselves. Anyone interested in beginning such an education would be wise to find a place on the bookshelf for Mendiburu's volume." --TheASC.com