Finalist for the Los Angeles Press Club Book Award, muse to a Givenchy fashion collection, and recommended by the TheNew York Times, The Skimm, US Weekly,The Washington Post, The Boston Globe, Refinery 29, Book Riot, Bitch Media, and more.
"Yarrow's biting autopsy of the decade scrutinizes the way society reduced or bitchified women at work, women at home, women in court, even women on ice skates . . . Direct quotes from politicians, journalists and comedians about the women provide the most jarring, oh-my-god-that-really-happened portions of Yarrow's decade excavation." Pittsburg Post-Gazette
The nostalgic, smart, and shocking account of how the 90s set back feminism, undermined girls and women, and shaped the millennial generation from award-winning journalist, Allison Yarrow.
To understand how we got here, we have to rewind the VHS tape. 90s Bitch tells the real story of women and girls in the 1990s, exploring how they were maligned by the media, vilified by popular culture, and objectified in the marketplace.
Trailblazing women like Hillary Clinton, Anita Hill, Madeleine Albright, Janet Reno, and Marcia Clark, and were undermined. Newsmakers like Britney Spears, Monica Lewinsky, Tonya Harding and Lorena Bobbitt were shamed and misunderstood. The advent of the 24-hour news cycle reinforced society's deeply entrenched misogyny. Meanwhile, marketers hijacked feminism, sold Girl Power, and poisoned a generation.
Today echoes of 90s bitchification still exist everywhere we look. To understand why, we must revisit and interrogate the 1990sa decade in which empowerment was twisted into objectification, exploitation, and subjugation.
Yarrow's thoughtful, juicy, and timely examination is a must-read for anyone trying to understand 21st century sexism and end it for the next generation.
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"Allison Yarrow is a feminist and a muckraker in the tradition of Betty Friedan, Naomi Klein, and bell hooks. Her enthralling new book, 90s Bitch, takes a long overdue sledgehammer (and, when needed, a scalpel) to the misogynistic myths that cloud our view of that troubling decade. Like all great cultural historians, she examines every sordid cranny of our culture-its sexual mores, its pop culture and rampant consumerism-so as to lay bare the marching orders issued by the patriarchy: that women should shut up and put out, sell out, sell themselves short, and most of all obey. Yarrow's prose is brilliant, her insights are razor-sharp, and her moral aim is essential. If America is ever going to recover from the Trumpian tailspin wrought by masculine insecurity, we need feminists like Allison Yarrow keeping us all honest." Steve Almond, author of Bad Stories: What the Hell Just Happened to Our Country