Trust is an entity worth much more than money, oil, or gold. Winning its battles determines the purchasing decisions of millions, the choices in voting and the determination of political power.
That there is always a battle for trust is undeniable.
- It's there because of the bully pulpit dynamics of power-driven politicians.
- It's there when we rely on our loved ones to be there in times of troubleas when couples fear alleged affairs.
- It's there when we struggle to understand what is happening to our planetwhen our homes are devastated by calamitous weatherwhile others claim that climate change is a hoax.
- It's there when our need to trust is so great that we end up believing untrustworthy sourceslike seductive messages from social media.
It offers the understanding of the history of trust brought to light by the stories of human interaction through the agesfrom the neuroscience of trust to the printing press to the slow strangulation of political trust, from the research on narcissistic monkeys explaining the evolution of conspiracy theories to the conspiratorial trust between political leaders to the convoluted challenges of the Chatbot Revolution.
Trustor its lossaffects the thinking and decision-making of masses through all media, and more recently as generated by artificial intelligence. At this critical point in our culture, we face a crisis of restoring trust, with life itself and global civilization held hostage by misinformation and false beliefs.
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