Bettina Liverant

A Business History of Retail (eBook, PDF)

From Trading Post to E-commerce in America and Canada

• Format: PDF

Produktbeschreibung

Although transformations in retailing are of tremendous current interest, there is no single broad-ranging account of the evolution of retailing formats. This book fills this gap, providing a chronological presentation of changes in retail businesses and shopping experiences from pre-industrial times to the present.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 188
• Erscheinungstermin: 5. September 2024
• Englisch
• ISBN-13: 9780429809071
• Artikelnr.: 72246185

Autorenporträt

Bettina Liverant is an adjunct assistant professor in the Department of History, University of Calgary. Bettina's research is situated at the intersection of commerce and culture. She has written extensively on Canadian consumer society, corporate philanthropy, and Canadian architecture, including Buying Happiness: The Emergence of Consumer Consciousness in English Canada.

Inhaltsangabe

Introduction 1 Early Modern Retailing (1630-1840) 2 Machines for Selling
(1840 to 1945) 3 Cars, Computers, and an Abundance of Consumers (1945 to
1995) 4 Retailization and Retailing in The Digital Age (1995 to present)
Conclusion