Fred Sanborn

A Cognitive Psychology of Mass Communication (eBook, PDF)

• Format: PDF

Produktbeschreibung

The eighth edition of this text remains an indispensable resource for mass communication psychology and media effects courses.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 568
• Erscheinungstermin: 13. September 2022
• Englisch
• ISBN-13: 9781000640588
• Artikelnr.: 64381094

Autorenporträt

Fred W. Sanborn is Professor of Psychology at North Carolina Wesleyan University, where he teaches a wide range of psychology courses. He is also the founding director of the NCWC's Teaching and Learning Center and the assistant director of the Honors Program.

Inhaltsangabe

Chapter 1. Mass Communication in Our Digital Society: The Changing Media Landscape Chapter 2. Research and Theory in Mass Communication: How Are Media Studied Scientifically? Chapter 3. The Psychology of Mass Communication: Thinking about Our Media Use Chapter 4. Emotions and Media: Applications for Music and Sports Chapter 5. Media Portrayals of Groups: Distorted Social Mirrors Chapter 6. Advertising: Baiting, Catching, and Reeling Us In Chapter 7. News: Setting an Agenda about the World Chapter 8. Politics: Using News and Advertising to Win Elections Chapter 9. Violence: Media Mayhem Matters Chapter 10. Sex: Is Tuning In Turning Us On? Sexuality through a Media Lens Chapter 11. Socially Positive Media: Teaching Good Things to Children (and the Rest of Us)