Marybeth Gasman, Nelson Bowman III

A Guide to Fundraising at Historically Black Colleges and Universities (eBook, PDF)

An All Campus Approach

• Format: PDF

Produktbeschreibung

This comprehensive, research-based work brings the best practices and expertise of seminal professionals to the larger Black college environment and beyond, offering data-driven advice, compelling recommendations, and a comprehensive approach.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 200
• Erscheinungstermin: 23. Mai 2012
• Englisch
• ISBN-13: 9781136730399
• Artikelnr.: 38271535

Autorenporträt

Marybeth Gasman is Professor of Higher Education in the Graduate School of Education at the University of Pennsylvania.

Nelson Bowman III is Director of Development at Prairie View A&M University.

Inhaltsangabe

Table of Contents
Foreword
Preface
Acknowledgements
Chapter One: Taking Inventory
Chapter Two: The Role of the President
Chapter Three: Academic Deans, Faculty, and Student Services Involvement
Chapter Four: Alumni Giving and Engagement
Chapter Five: Engaging Affinity Groups
Chapter Six: Corporate and Foundation Giving
Chapter Seven: Endowment Building
Chapter Eight: Telling a Better Story
Chapter Nine: Innovative Fundraising and Engagement Programs
Chapter Ten: Background on Historically Black Colleges and Universities
Concluding Thoughts
Appendices