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A Guide to Preparing Cost-Effective Press Releases is an instructional approach to writing and effectively using the press release. It offers suggestions and recommendations for creating basic press releases and details how the release can extend the life of an ad campaign, providing high degree publicity at low cost. Loeffler discusses the mechanics of writing press releases, and he provides a diagrammed writing approach for clear structure, a list of do's and don'ts to prevent common errors, samples of the most common types of releases, a step-by-step explanation of release production, and suggestions on how to write related releases, such as tradeshow press kits.
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