eBook, PDF

A Handbook of Corporate Communication and Public Relations (eBook, PDF)

Beschreibung

A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the relevant public relations issues.With a refreshing ne

Technische Details

• Geräte: PC
• mit Kopierschutz
• Größe: 7.32MB

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Autor

Sandra Oliver is a senior academic lecturer and researcher at Thames Valley University, London where she directs the MSc Corporate Communication Programme. She is founding Editor-in-Chief of Corporate Communication International Journal and has written extensively on the topic of corporate communication, including Public Relations Strategy (2001) and Corporate Communication: Principles, Techniques and Strategies (1997).

Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 480
• Erscheinungstermin: 22. April 2004
• Englisch
• ISBN-13: 9781134314485
• Artikelnr.: 42975588