A Handbook of Media and Communication Research (eBook, ePUB)

Qualitative and Quantitative Methodologies
Redaktion: Jensen, Klaus Bruhn

• Format: ePub

Produktbeschreibung

Thoroughly revised and updated, this third edition integrates perspectives from the social sciences and the humanities, focusing on methodology as a strategic level of analysis that joins practical applications with theoretical issues.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 528
• Erscheinungstermin: 29. Dezember 2020
• Englisch
• ISBN-13: 9781351029360
• Artikelnr.: 60707202

Autorenporträt

Klaus Bruhn Jensen is a professor in the Department of Communication, University of Copenhagen, Denmark. His research centers on communication theory and empirical methodologies as they apply to digital media. Previous publications include Media Convergence (2010) and International Encyclopedia of Communication Theory and Philosophy (2016).

Inhaltsangabe

1. Introduction: The state of convergence in media and communication research
PART I - HISTORY: SOURCES OF MEDIA AND COMMUNICATION RESEARCH
2. The humanistic sources of media and communication research
3. The social-scientific sources of media and communication research
PART II - SYSTEMATICS: PROCESSES OF COMMUNICATION
Media organizations
4. The production of entertainment media
5. News production
Media texts
6. Analyzing news discourse
7 Mediated fiction
Media users
8. Media effects: Quantitative traditions
9. Media reception: Qualitative traditions
Media contexts
10. Communication in contexts: Beyond mass-interpersonal and online-offline divides
11. The cultural contexts of media and communication
12. History, communication, and media
PART III - PRACTICE: SCIENTIFIC APPROACHES AND SOCIAL APPLICATIONS
Empirical research designs
13. Quantitative approaches to media and communication research
14. The qualitative research process
15. Digital methods for media and communication research
16. The complementarity of qualitative and quantitative methodologies in media and communication research
Multiple media, multiple methods
17. Personal media in everyday life: A baseline study
18. Media industries and audience research: An analytic dialogue on the value of engagement
19. Employing media-rich participatory action research to foster youth voice
Communicating research
20. The social origins and uses of media and communication research
References