Brian Moeran

A Japanese Advertising Agency (eBook, PDF)

An Anthropology of Media and Markets

• Format: PDF

Produktbeschreibung

This is the only book of its kind - written by an anthropologist who spent twelve months doing fieldwork in a major Tokyo agency and who has spent the past 30 years studying and living in Japan. By examining the production of advertising, this book turns other semiotics, media and cultural studies theories on their heads.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 336
• Erscheinungstermin: 13. September 2013
• Englisch
• ISBN-13: 9781136795336
• Artikelnr.: 39912077