Mark Dailey

A Leader's Guide to Storytelling (eBook, PDF)

Restoring Authentic Communication in a World of Change

• Format: PDF

Produktbeschreibung

Part manual, part memoir and part call to action, this book demonstrates why the core skill needed by leaders in the next decade and into the future will be authentic and effective communication.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 218
• Erscheinungstermin: 20. Oktober 2021
• Englisch
• ISBN-13: 9781000464399
• Artikelnr.: 62463229

Autorenporträt

Mark Dailey is a director at the Madano Partnership and advises leaders on strategy, positioning and storytelling. He has worked in television, and has been a speechwriter, a head of communications, a PR consultant and a business coach. He is married and lives in north London.

Inhaltsangabe

Part One Setting the Scene
Introduction
Chapter 1 The Cauldron of Disruption
Chapter 2 The Rise of the Authentic Leader
Part Two A Framework for Authentic Communications
Chapter 3 Audience: The Primal Response
Chapter 4 Structure and Content: Why Simple is Good and Less is More
Chapter 5 Engaging to Create Impact and Meaning
Part Three What Authentic Communications Looks Like - a toolkit
Chapter 6 Optimising Presenting
Chapter 7 Performing in the Spotlight
Chapter 8 Handling Group Dynamics
Chapter 9 Managing a Crisis
Chapter 10 Navigating Change
Chapter 11 Dealing with the Media
Part Four Activating Authentic Communications
Chapter 12 Coaching, Leadership and Communications
Chapter 13 Observations and Summary
Part Five Appendices
Appendix 1 Alternatives to Slides
Appendix 2 Understanding Stakeholder Needs in Each Stage of an Unplanned Crisis
Appendix 3 Coaching Tips and Techniques
Endnotes
Index
Acknowledgements