A Review of Scenario Planning Literature (eBook, ePUB) - Kirsch, Katja
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Scientific Essay from the year 2004 in the subject Business economics - General, grade: 73%, University of the West of England, Bristol (Bristol Business School), course: Developing Business Knowledge, language: English, abstract: Scenarios are increasingly popular within both companies and non-profit organisations. A wide variety of scenario characteristics and approaches has developed. In this paper a definition of the term scenario is given before exploring the different underlying assumptions and characteristics of, and approaches to scenario planning. It then goes on and identifies lacks…mehr

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Scientific Essay from the year 2004 in the subject Business economics - General, grade: 73%, University of the West of England, Bristol (Bristol Business School), course: Developing Business Knowledge, language: English, abstract: Scenarios are increasingly popular within both companies and non-profit organisations. A wide variety of scenario characteristics and approaches has developed. In this paper a definition of the term scenario is given before exploring the different underlying assumptions and characteristics of, and approaches to scenario planning. It then goes on and identifies lacks in scenario theory to conclude with a future outlook of further research.