Ed Barks

A+ Strategies for C-Suite Communications: Turning Today's Leaders into Tomorrow's Influencers (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Legendary White House Press Secretary Mike McCurry describes A+ Strategies for C-Suite Communications this way: "I hope every reader will forward a clandestine copy to the CEO, the one who needs to understand the all-important role that strategic communications plays in managing a business or organization."

How would you like to have that type of leverage on your side? Here are the strategies you need if you are a communications or government relations executive seeking that seat at the table to deliver strategic counsel to your C-suite. This volume shows you how to chart a path toward sustained improvement. You'll achieve those long-range business and public policy goals for your company while enhancing your own career.​

You'll gain invaluable insights on how to:​

• Craft a cohesive communications strategy
• Enhance your media relations capabilities
• Sharpen your C-suite's public speaking skills
• Develop an advocacy strategy that delivers public policy results
• Learn how you can implement a sustained professional development program
• Make sure your messaging is magnetic
• Prepare for reputational risk
• Handle crisis communications

Buy this book today. Discover how to accelerate your career and innovate your business.​

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Produktdetails

• Verlag: Ogmios Publishing
• Erscheinungstermin: 8. Januar 2019
• Englisch
• ISBN-13: 9780974253862
• Artikelnr.: 54821777