Michael Beverland, Pinar Cankurtaran

A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Explore the controversies and debates, leading thinkers and enduring challenges in brand management with this accessible introduction.

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Produktdetails

• Verlag: SAGE Publications
• Erscheinungstermin: 22. Februar 2025
• Englisch
• ISBN-13: 9781529679496
• Artikelnr.: 72259032

Autorenporträt

Michael Beverland is Professor of Marketing and Head of the Department of Strategy and Marketing at University of Sussex Business School, UK.

Inhaltsangabe

Chapter 1: Introduction: studying brands and branding
Chapter 2: Past, present and future of brands and branding
Chapter 3: The brand gurus
Chapter 4: How to speak like a branding pro
Chapter 5: Enduring challenges in branding
Epilogue